Thursday, June 24, 2010

What Annoys Audiences About Design PowerPoint Presentations?


When you prepare to deliver your next design PowerPoint presentation, your audience should be first on your list of considerations. Unfortunately, too many presenters annoy their audiences. An online survey of 688 people who regularly see PowerPoint presentations revealed the following top annoyances (item and what percentage of the respondents cited that item as one of their top three annoyances):

The speaker read the slides to us 62.0%

Text so small I couldn't read it 46.9%

Slides hard to see because of color choice 42.6%

Full sentences instead of bullet points 39.1%

Moving/flying text or graphics 24.8%

Overly complex diagrams or charts 22.2%

The top four annoying mistakes are the same as a similar survey done in 2003, suggesting that presenters are not getting much better at presenting clear information in an appealing manner.

The survey also asked for written comments in addition to the ranking and 415 people wrote in with additional ideas. The comments covered a wide range, but most common were three areas:

  1. Delivery of PowerPoint Presentations

Many audience members wrote to comment on how the delivery of the PowerPoint presentation was a big problem. The areas of greatest concern were:

a) The use of PowerPoint when another communication method would have been better. Too many times it seems that PowerPoint is the default communication method and people have forgotten that a simple memo or one-on-one conversation would be much better.

b) The presenter is not familiar with how to deliver the presentation using the equipment. Comments cited the lack of knowledge of many presenters on how to smoothly start a presentation and keep the flow going during the presentation when using PowerPoint.

c) The presenter is not prepared to add to what the slides say. This seems to be caused by the presenter not knowing the topic well enough, or the mistaken use of PowerPoint as a teleprompter where the speech is read to the audience (echoing the top annoyance in the ranking).

2. Poor Slide Design

Even when the presenter is prepared and knowledgeable, poor design of the slides causes confusion among audience members. They focused on these areas as the ones of most concern:

a) Poor selection of colors and fonts make the slides hard to see. While a computer has the ability to produce millions of colors and hundreds of fonts, not all of them should be used together. Colors must have enough contrast to be seen and fonts need to be clear and simple in order to be read when projected. If the audience can't figure out what is being projected, the visuals are of no use.

b) Misuse of the Slide Master and Slide Layout leads to inconsistent appearance of slides during the presentation. Audiences are looking for consistency during the presentation in the look and basic layout of the slides. This makes it easier to follow the presentation. Too often they are guessing as to what the next slide will look like and forced to search on every slide for the relevant ideas.

c) Backgrounds should be clean and not distracting. Audiences find backgrounds that contain numerous graphics, symbols and text distract from the information that is supposed to be central to the slide. They also commented on how stark black on white slides are too bright and need some simple color and design to make them appealing.

3. Overuse of PowerPoint's features

Each version of PowerPoint seems to contain more and more features designed to make it easier to add flashy graphics, animation and multimedia to presentations. And too many presenters think that just because the feature is there, they should be using it. Audiences were clear that use of animation to entertain instead of inform or adding multimedia audio or video segments to show off the presenters talents were unnecessary and certainly took away from the message being presented.

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Source By :

http://ezinearticles.com/?What-Annoys-Audiences-About-PowerPoint-Presentations?&id=236985


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